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MOMO LA Auto Show 2015 Pre-Party

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MOMO has been on a roll lately. Having kept a relatively low profile the past few years, the motorsports brand has stepped up in a big way, making key partnerships with high profile influencers, most recently with Magnus Walker for the special edition Signature Series steering wheel.

 

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Last night, to kick off the 2015 LA Auto Show trade/press week, MOMO hosted a party to announce their 2016 plans, some of which include new products (in the form of steering wheels, road wheels and more) and their plans to support professional drifting, more notably, the Formula Drift series and sponsoring one of America's top drifters, Dai Yoshihara.

 

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Outside the Luxe City Center Hotel venue, MOMO gathered several local car enthusiasts for a mini-show, including a couple race prepped exotics.

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2016 looks to be a super promising year for MOMO and we're excited to see how their new partnerships with Formula Drift and Dai will pan out. We'll be sure to drop the 411 on any upcoming product as they're released.

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