It's a fun job, but managing an empire of influence isn't as easy as it looks.
20 Questions with TJ Hunt
It’s no surprise that TJ Hunt is considered by many to be one of the most notable tuners in the nation. He’s starred in thousands of JDM and exotic car themed YouTube videos, which has led to a successful clothing and merchandise line, and an aero car parts company called Street Hunter Designs. But his empire of influence didn’t just happen overnight. He started out over decade ago with an amateur YouTube channel and through hard work, dedication, and perseverance, it has grown to well over 2.2 million subscribers with nearly three-quarters of a billion views. On the surface, he and his team make it look easy, but there’s a lot more to it just modifying cool cars.
We had the rare opportunity to sit down with TJ to get to know him better, get a glimpse behind the scenes of TJ Hunt & Co, and learn about what exciting content he has planned for the future.
1. How did you get started on YouTube and how did you get into car content?
I started doing paintball gun videos when I was in middle school. Me and my friends were into making funny YouTube videos on our laptops. I got into watching paintball channels and realized I wanted to do that, too.
Then, when I was 16 in high school, I got my first car and started to tinker and learn about working on them from forums. By end of high school, I got the idea to start filming myself learning to modify my car and that's kind of what started everything. I was really into it and the channel became something that it never was intended to be. I like keeping the paintball videos there because I want people to see where it all started — to see the roots of this business.
2. Were you always into cars?
Yes! As a kid living in San Diego, I was obsessed with cars. There's a large exotic car scene here, and I would go to exotic car dealerships nearby once a week with my dad and friends from elementary school. We would look at cars like the Countach, the Murcielago, and the Gallardo. I didn't really know anything about cars, but I could tell you all the brochure stats of every car. We started a car club before we had cars.
When I was older, I couldn’t wait to get my license and dreamed of the liberty and sense of freedom that driving and owning a car would bring. It was a light switch of possibilities the moment I realized that driving a car was in my near future. I was so excited.
3. What was your first car?
My first car was a BMW E90 328i with the sport package. I did very light modifications to it, basic performance upgrades: exhaust, intake, plasti-dip wheels, nightshade taillights. Just doing what I could with a small budget. My friend, Calvin, had a BRZ at the time and I thought it was so cool that it was manual. I loved that it was an affordable enthusiast car aimed at the $30,000 price range and I was like, dude, I'm selling my BMW and I'm going to get a BRZ. I had so much fun learning on his car.
4. Do you have any technical or mechanical training?
No. One thing that I prefaced every video with was that I don't know what I'm doing, but I'm going to just try it and document it. And of course, I did a million things wrong. And the internet is the first place to tell you that you did it wrong- even if you did it right, you did it wrong. In someone's eyes there’s always something wrong. I think that's what a lot of people really connected with in the beginning — I was very open and honest about my abilities.
It’s important to be honest, especially if you actually want to learn something. Everything that I’ve learned has been documented — every first time I've ever had with a car is all on the internet. That's kind of a unique thing. I knew what I was trying to accomplish, and I had enough experience to get in trouble, and that's when I learned something.
5. What’s your biggest mistake or learning experience?
There's not one thing in particular. There are plenty of things I’ve done wrong from installations to buying certain parts that were knockoff parts. I bought a rep kit, not knowing what a rep kit was at the time, and unfortunately the video went viral. Did like a million views and two days, and I was like the most hated person on the internet for buying a rep car. There were certain things that I'd never understood that I learned by getting ridiculed on the internet.
6. How would you classify your style?
I'm a really big fan of mixing the form of function. What I'm typically going for on the show is wide bodies and bagging every build. I don't necessarily do the bags as much anymore, but as far as functional aero and the whole idea behind my M4 GT3, I'm obsessed with, because I love the art of racing and I love mixing that with streetcar aesthetics.
I would say part of my style is proper engine tuning, making decent power that's usable on the street with race car appeal and creature comforts. Useable power is important to me. It seems like everybody is always chasing big power numbers. If I can't put the power down, I don’t see any point in making it.
7. Do you have a go-to mod?
Today, every build that we do is all the way. But when I was younger, the first thing I would always do is exhaust. Every car I’ve had, the first thing I would do is make it as loud as possible and just enjoy it, because when you can't afford to spend big money and just have the power and have the nice cars. I like at least a little bit of sound behind a car to give it that dramatic feel that you hope you'd get to one day when everything is built up. It calls attention in a certain way as well. I like my cars to have an impressive exhaust note, but there's a fine line of what might be considered too loud.
8. How do you pick what type of car you're going to build or modify?
Recently, that has become a bit harder because I've bought every single JDM car I've ever wanted and that was my original goal — the R34, Mk 4 Supra, RX7, and NSX. Then we did duplicates. And I've also started to double in the exotics, we've done a few crash exotics and rebuilt them.
Now we're getting into this different area of purpose-specific builds where we dial-in each car to specifically tune it and build it to fulfill a different characteristic or personality. Like for general balance, or a canyon carver car, or a straight-line car.
9. With so many options for tire sponsors, why did you choose Nitto?
For me it was all about the great performance of Nitto’s tires — there’s no compromise. Plus, we’re able to use Nittos in our race program, and they are highly competitive.
It’s also helped knowing Nitto’s background and history, and how they support Formula Drift. I just love the NT555 G2. Plus, I’ve been able to get to know the guys behind the brand and it’s been great seeing how obsessed everyone is about winning and performance and the technical side of stuff. Nitto is dedicated to making the best tire they can, and I appreciate it.Beyond the racing side of things, they have tons of tires and applications for things that I use on all of my cars. Plus, Nitto is really involved in the off-road world, so they nearly cover every base that you could want.
The partnership took a couple of years to develop, but over time, I realized that's the family I want to be a part of. We go to a lot of different events and I'm proud that one of the sponsor stickers on my car is Nitto. And I think that when you see a car with a Nitto sticker, you know that that person means business. There's a lot of great drivers associated with the brand, and to be able to be a part of that is really special. I'm proud of the Nitto stickers on my cars.
10. What is one thing you wish people understood about what you do?
I wish people understood that it is way harder than people think it is. It’s not as easy as just turning on a camera and doing things. There are multiple layers beyond what a person sees on YouTube. I’m thankful for the growth, but it’s a lot of work to run multiple businesses, manage multiple employees, maintain multiple timelines, stay on target for video schedules, all while integrating corporate and racing schedules along with operating a shop.
And with YouTube, if you can't do it fast, you can't be successful, but you have to be fast and do it well. Skillful hands are required that can build the car and not screw up because everything is documented. People don't realize that creators dedicate their whole lives to this. And it takes every ounce of effort you’ve got to be successful.
11. What aspect of the business is most difficult for you?
The work/life balance is the toughest part. It's very easy to spend too much time working. I guess that’s the downside of love what you do — at the end of the day, the work never stops.I was in that cycle for like the first eight years where I’d never stop working. I’d be at dinner with my family but having a work conversation in the back of my head or running different ideas for what I need to do in the next month – I wasn’t really present in the moment outside of work.
I'm very fortunate to have met a lot of legends in the world of Motorsports and cars that have guided and helped me create that balance I need, but it’s a constant struggle.
12. What's the easiest part?
One of the easiest parts is building the cars. But even that has become more difficult because we’re always trying to make it crazier, pushing harder, and expanding our ideas further. It’s still very fun and very easy to do and that kind of dictates the schedule for the year and the next year.
The next easiest thing is probably coming up with what we want to do because I get to decide what I want to do every day, what I want to work on, and stare at it and spend money on. I'm thankful and I'm grateful and I'm honored and humbled that it’s all part of my job.
13. Which car do you have your sights on in the future?
The next build that I'm excited to work on is potentially doing another GT 3 cup car conversion on a street legal car that no one's done before. I'm really excited for that.
14. Of all the exotics and JDM Halo cars you’ve had, which car has been the most fun to drive?
The most fun car to drive out of everything we've ever done is my R34 GT-R Skyline. That thing is everything that I've ever wanted in a car. It does everything — it has the excitement, it has the scare, it has the sound, it has the appeal, it has the rarity, and the childhood nostalgia. I’m reminded of all that every time I drive it, it’s like my one true love. It’s easily my favorite car — that Skyline R34 will be buried with me in my grave.
15. You’ve bought and sold many amazing cars throughout your career, are there any you’ll keep forever?
Out of my 30+ car collection, the ones that I would like to keep forever is, of course, my GT-R Skyline - I want my grandchildren to have that car. And, I will probably always keep my first FD RX-7 and my first MK 5 Supra. Getting those cars were pinnacle moments in my YouTube career and I remember when I got those and finished them, which were very prestigious moments for me. Those cars have a lot of sentimental value for me.
16. What do you love about car culture?
I think that everyone who is truly a car enthusiast shares the same passion. Whether you know anything or not about them, you can meet someone at the track that you're running tandems with, or you can go and drive Angeles Crest and hang out at the top and see someone pull up with a car that you've owned before, a car that you love and know everything about. And you could just talk with that person about what mods you like, what mods you don't like, and have a long conversation and not care about anything else about that person other than their opinions about cars.
That kind of car talk connection has led me to many of the most important people in my life and in this industry. Moments like that have led to lifetime friends and that’s how I met Dylan, our shop manager and the head of our race program, we just started talking at a drift competition.
17. Are there any car trends that you dislike?
I feel like I'm gonna get a bunch of hate for this, but I'm not the biggest fan of stance cars. Never been into it. I can respect it. And I have a lot of friends who love it. I respect the time and effort required to achieve the look. It's just not for me.
18. Will you ever do any EV content?
No, I will be the first to admit I have no desire for an EV. I don't care how much instant torque you have — I just don't care. I'd rather have a slower car and have the auditory satisfaction and feel the car, sway side-to-side as my engine is idling. I'd rather have that sensation and be slower than have none of it and be faster.
19. If you weren't doing this, what other path would your life have taken?
I was in nursing school, and I dropped out. So, I imagine I'd be a nurse right now if I followed that trajectory. I’ve always had a passion for medicine and still do today.
20. What advice that you would give to your younger self?
Stop comparing yourself to others and don’t judge yourself based on everyone's else performance. I should have focused more on comparing myself to myself and my day-to-day wins and avoided all the personal mental abuse. Sometimes it’s hard not to drown an opportunity. A hard truth is that you usually don't learn how to do something until you fail like 10 times. Stop worrying about failure and embarrassment and just do it.
Anything you’d like to tell your fans?
I want people to know that whatever it is that you want to do is achievable. Decide what you truly love doing and figure out a way to make a living out of it. Don’t worry about how much money you might make. Happiness comes from being excited about what you do.
Rocket Bunny Flares, Drag Radials, and a supercharged V8 stuffed into a classic Toyota.
The Bad “Baby Camaro”: An Old School Toyota Celica with a Supercharged LS Secret
Toyota first introduced a brand-new sporty model, called the Celica, in the early 1970s. A common response on this side of the Pacific was that the little coupe with the funny name looked and felt a lot like a pint-sized American pony car. And even today it’s hard to look at a first-gen Celica and not have your mind draw immediate parallels to both the Ford Mustang and Chevy Camaro of the ‘60s.
In the years that followed its debut, the Celica would go on to create a personality and market all its own — all the way to the model’s demise in the mid 2000s. But those early cars have always been loved for their scaled-down American looks.
And what happens when you take one of those “baby pony car” Celicas and give it the supercharged V8 heart of real muscle car? You get Juan Preciado’s radical 1974 Celica.
Humble Beginnings
Before it became the monster you see here, the car originally belonged to Juan’s mother and sat in the California high desert for many years before Juan found it again and put it back on the road. Initially, Juan stuck with the Celica’s original four-cylinder carbureted engine. But he soon found he was having a hard time keeping up with fast-moving LA traffic. To call his solution to that problem overkill would be a massive understatement.
The Heart of a Muscle Car
He first considered doing the Toyota/Lexus 1UZ V8 swap. But the amount of work it would require, and the scarcity of aftermarket options soon had him looking toward the mighty GM LS family of V8s instead. Sure, the purists among the vintage Celica community would object, but Juan was building this car for just one person, himself.
As you’d expect, dropping a modern 5.7L American V8 into a tiny Japanese car from the ‘70s was going to require some work, but Juan was up for the challenge. His motto throughout the build was, “If it doesn’t work at first, figure out how to make it work.” He did all of the heavy wrenching himself, and although the fab work is extensive, he took great care to keep things looking clean.
He kept the engine bay as stock as possible but wound up basically re-fabbing the whole bottom of the car, from raising the transmission tunnel for the T56 transmission to custom- mounting a much beefier Ford nine-inch rear end to handle the V8 power.
And while most would agree even a bone stock LS would provide more than enough power for the featherweight Toyota, Juan went even further and did extensive intake mods to add a Vortech V2 supercharger setup originally designed for a 5.0 Mustang.
Bringing the Heat
With the car being so small, space was at a premium. A custom rear-mounted radiator setup was required, which Juan says has no problem handling the heat of the blown LS.
In total, the new setup is good for 650 horsepower and 685 pound feet of torque, which are insane figures when you consider the car weighs just 2,350 pounds. For reference, that’s about half the weight of something like a modern Challenger Hellcat.
Big Meats for the Streets
Getting that supercharged V8 power down to the ground are a set of Nitto NT555 RII drag radials in a fairly modest 275/50R15 size, mounted on a set of rare 15-inch Epsilon three-piece mesh wheels. Juan says he’s been tempted to go with a larger wheel so he can run a larger, wider tire but the car was built with the old school 15s in mind, and he doesn’t plan on changing them.
Finally, there’s the one-off wide-body exterior, which uses a set of Rocket Bunny flares originally designed for a Scion FR-S that just happen to match the first-gen Celica’s fenders perfectly and complete the old school street machine look.
A Stylish Sleeper
Given how much work has gone into it, it’s not surprising that Juan more or less considers the build complete. He’s debating on whether he wants to put a roll cage on it and may upgrade the audio system, but for now his plans are mainly just to get out and have fun.
650 horsepower, 685 lb feet of torque on 91 octane
Drivetrain
T56 Magnum six-speed manual transmission, McLeod RST clutch, custom Ford 9” rear end with Yukon 3.55 LSD, Currie axles
Suspension & Steering:
T3 front spindles, BC Racing AE86 front coilovers, T3 big brake kit with Wilwood calipers, BC Racing rear coilovers, custom-fabbed front and rear sway bars, custom rack and pinion steering with electric assist
This is overlanding on an entirely different level.
Ford E-450 4x4 Expedition School Bus
Yes, what you are looking at is a four-wheel drive school bus on 37’s. Thankfully, this isn’t a new nationwide initiative to get kids to school during inclement weather. What you are seeing is two-and-a-half years of hard work to create a unique expedition vehicle that Steven Merrill can enjoy with his wife and four children. Working at Ujoint Offroad in Fletcher, North Carolina, Merrill knows a thing or two about the 4th generation Ford E-Series.
While we’ve seen a variety of E-Series 4x4 van conversions over the years, rarely have we come across one that started off life as a school bus. Being extremely familiar with the E-Series platform and wanting something unique for this family to travel in, a school bus checked all of the right boxes. While finding a used one in good shape was no easy task, Merrill eventually found a 2013 Ford E-450 with a Thomas Bus body to kick off his build journey.
V10 Power
One of the biggest must-haves for Merrill when he was searching for a bus was the 6.8L V10 engine. This powerplant is common in the E-Series RV platforms and makes adequate power for a heavyweight build such as this.
Splitting Power
Behind the V10 you’ll find a 5R110 automatic transmission. As part of the four-wheel drive conversion, the transmission is mated with a manual-shift NV271 transfer case.
70 Rear
While the original Dana 70 axle still remains in place, it did get a full rebuild along with a 4.56 differential gear change. Atop the full-float rear axle are custom spec leaf-springs that work with helper air bags to handle the load variety the bus often sees.
4x4 Conversion
To transition the bus to four-wheel drive, Merrill used a 6-inch 4x4 conversion from Ujoint Offroad. This system uses leaf-springs to secure a high-pinion Dana 60 front axle in place. Helping with traction is a Detroit Truetrac, while a crossover steering system allows the van to navigate all conditions with ease.
Ridge Grapplers
Picking the right tire was critical for this vehicle as it truly does see a wide range of on and off-road terrain. Merrill states the 37x12.50R17 Nitto Ridge Grapplers were the perfect choice. The Ridge Grappler is a hybrid terrain tire, which means it blends features from an all-terrain and mud-terrain. Living in the mountains of North Carolina, the bus encounters a mix of mud, snow, and gravel backroads frequently, which the Ridge Grappler can handle with ease.
Big Hardware
Securing the Ridge Grapplers in place are 17x8.5 305 HD wheels from Method. Up front, you can also see the SpynTec Hub Conversion along with the massive 8-pistion calipers from SSBC.
Light Recovery
Seeing a school bus come down the road with a high-clearance winch bumper and 37’s is a fairly incredible sight. The Ujoint bumper is not only home to a Warn winch and Baja Designs lights, but it’s made from aluminum to keep the weight of this already very heavy build down.
Emergency Exit
Attached to the factory steel rear bumper is a tire carrier and accessory mount. This extra cargo holder often secures a cooler to create additional cold storage for the family of six.
Penthouse Views
Climbing nine feet to the roof of the bus is not for the faint of heart, but it will give you an incredible view from the CVT tent. The tent, along with 300-watts of solar panels, are secured to the custom Ujoint roof rack. On the passenger side, a 14-ft Fiamma awning makes shade for when you need it.
Bus Deluxe
Inside, the bus has been completely overhauled with Tarkett waterproof vinyl flooring creating the base. The seats came out of a coach-house bus, while the queen bed frame in the back Merrill hand built. There’s a Dometic fridge on a slide under the bed, and plenty of storage beneath to haul gear.
In Action
We’ve just touched on a few of the many modifications made to this bus. If you want to check out the van in action and learn more, be sure to visit our YouTube channel and watch our full video breakdown.